Developing an online shop between two countries – no problem for Netgen !

Iconic British luxury sportswear brand, Speedway Clothing which was hugely successful in the 80’s and 90’s, re-launched recently in the UK. The collection of sweatshirts, hoodies, leggings etc. are manufactured and then sold into high end premium stores in the UK.  A lot has changed in the retail environment since the 1980’s – most significantly the online world of social media, instant information and of course online shopping and e-commerce. In the same way the business world has also changed in that supplying a service can be done remotely from wherever you are. This was proved very successfully when Netgen, based in South Africa, was appointed by Speedway to create its online store complete with e-commerce platform.

With the client based in London and the Netgen team in Johannesburg and Cape Town, meeting s where conducted via Skype and day-to-day communication was via email or telephone. The site was developed on a Netgen test server with the client having full access to a test link throughout the design and development phase.

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Working to a tight brief

The Ecommerce store needed to reflect the Speedway Clothing personality and appeal to the sophisticated market that the brand is targeting. Using a WordPress online store template which our developers manipulated to suit the clients design requirements we have been able to create an online store that showcases the garments and makes the buying process easy to navigate for visitors. The ultimate goal of the site is to sell clothing.

Netgen recommended and installed the E-commerce platform which is both popular and stable and has a lot of great features.  Speedway’s choice of secure payment gateway was World Pay and Netgen was easily able to integrate this into the site. The client initially only wants a credit card payment option but other options can be integrated later on without any fuss and major changes.

The Speedway Clothing online store launched with approximately 20 product categories/styles with various sizes and colour options. The site has a search/sort options so that visitors can search for items based on their colour or prices preferences. Shipping is Free in the UK but charged for if sending to other countries and so it is calculated in the backend.

The WordPress platform is considered to have one of the most user friendly back-end management systems which is essential in this case for the client to load products or change pricing etc. The site will have allow the client full access to sales reports, stock reports and the customer database. Netgen provided training via Skype so that the client can make changes instantly but as part of our hosting and support package the client also has the use of full service and support from Netgen in South Africa.

With a clear brief, it was proven once again that a professional team can work together even if thousands of kilometres apart.

Do some shopping at Speedway Clothing here: www.speedwayclothing.com

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